Dental CE Course: Counterintuitive Thought: Prerequisite to Effective Practice Promotion

Synopsis:
Take 4 topics which are vital to the effective promotion of dentistry. Consider & discover what you currently feel is true about each topic. This is your intuitive thought. Then, in the blink of an eye, learn how your pre-conceived notions may actually destroy the performance of how you promote your dental practice! Howie and Mark will then support the new counterintuitive thoughts with decades of real world experience and examples. Viewers will walk away from this presentation with a great head start toward improving the performance of how they promote their dental practice.

Description of Speaker:
Howie Horrocks: Howie is the author of two dental best sellers, Unlimited New Patients, Volume ONE and Unlimited New Patients, Volume TWO; Trade Secrets of America's Dental Marketing Guru. And now, he is a co-author of Unlimited New Patients, Volume THREE. He is the Founder and CEO of New Patients, Inc., the advertising agency exclusively for dentists. He has authored articles on the subject of new patient promotion for publications such as Dental Economics, Dental Products Report, Dentaltown Magazine, The Richards Report, The Independent Dentist, The Profitable Dentist, The Advertising Dentist, Inside Dentistry, Dental Practice and Finance and others. Dr. Howard Farran has called him, "Dentistry's Number One Marketing Man." He has received accolades and endorsements from virtually every leader in the dental profession.
Mark Dilatush: Dr. Howard Farran said of Mark, "multitudes of dentists have benefited from the wisdom and integrity that Mark brings to every project. His thoughtfulness and sincere approach has aided scores of dentists in finding their path to greater dental success." Mr. Dilatush is a co-author of Unlimited New Patients – Volume THREE. Mark is the Vice President and partner of New Patients, Inc. Mark has spent the past 24 years teaching dentists and their teams how to better promote, manage, and analyze their practice. Mark writes and lectures on the implementation of advanced practice management principles and practice marketing to dental organizations and study clubs throughout the nation. You may have read some of Mark’s articles in recent issues of Dentistry Today, DentalTown, The Profitable Dentist, and many national e-newsletters. Many dentists also appreciate his straightforward advice on the DentalTown and ACEsthetics dental forums.

Educational Objectives:
Upon completion of this course, participants should be able to achieve the following:

•Present 4 vital topics that are required to properly and effectively promote dentistry to the consumer.
•Bring forward, the audience's current opinion/belief of each of the 4 topics (discovery of the intuitive).
•Based on 23 years of testing, statistical analysis, and independent consumer research, share with the audience how their current opinions/beliefs may be contributing to less than desirable results from their own promotion.
•Discuss and present real world examples which supports the counter-intuitive.