Dental CE Course: Hi-Tech Ways to Grow and Protect Your Practice

Speaker:
Mr. Bruce McCully is a national expert in the areas of computer security and business technology. He began his career in computer networking and security 17 years ago, providing services to businesses in Southeast Michigan. Mr. McCully started supporting dental offices in 2002, after founding Dynamic Edge in 1999. While serving as the CEO of Dynamic Edge, Bruce provides training nationwide on computer security, disaster preparedness, HIPPA compliance, and small business entrepreneurship.

Course Overview:
In this two-part course, you will first learn how your practice can develop and implement a cohesive social media marketing campaign and the benefits to you and your practice. Social media has replaced traditional means of communication for many. It presents new opportunities for dentists to reach out to current and future patients, as well as network within the dental community. In this course, you will learn how to use Facebook, Twitter, Linkedin, and YouTube to get noticed online. Discussions will focus on pros and cons of social media, what information you should be sharing, how to reach the right people, and how to get your message heard. Part 2 of this seminar focuses on the 11 biggest mistakes dental offices make using technology. Bruce outlines steps you can take to protect your practice while safeguarding your patients protected health information. He explains the HIPPA breach rule and provides a checklist on dealing with a security breach at your practice.