Dental CE Course: Unmasking Your Mystery Patient

Marketing and development of a practice identity are topics often fraught with anxiety for the practice. Doctors wonder, "How will the public perceive us if we market to them? How can we make this process comfortable for us and for the patients? What do patients like and not like in marketing?" Learn how your image on paper and on the phone influence prospective patients and referrals. Learn what offices are currently doing and how patients feel about it. You'll view actual examples of materials that patients have evaluated in focus groups. This is a "must-see" session.
Do not spend a cent or make any changes in your collateral materials until you have attended this seminar. Presented by a mystery patient and dental patient researcher, you will learn key elements necessary to building an effective, patient-friendly practice image.
Content will include:
The #1, all-time winner, platinum marketing element in the practice
Components of an effective practice identity
What you should do and what you should avoid in your image on paper
Marketing feedback from patient focus groups
Patient perceptions of internal vs. external marketing
This presentation will be a fascinating and insightful revelation of the patient perspective. You will leave with real world information that can positively impact the bottom line of your practice.